Embedded Files
INNOVATION WITH PURPOSE
CAMPAIGN: Our inaugural Affordability Cures Expo was HCSC's time to shine a light on how we used innovated technological solutions to make health care more affordable.
DELIVERABLES:
HEALTH EQUITY
CAMPAIGN: According to the Center of Health & Human Services (HHS), health disparities are often driven by the social conditions in which individuals live, learn, work and play. There is ample evidence social factors, such as education, income level, gender and ethnicity have a significant influence on how healthy a person is. HCSC continues to provide quality and affordable care to its members but also works toward health equity in the communities it serves.
DELIVERABLES:
BlueReview article to producers, Health Equity: Bold Strategies, Unique Solutions
AIR AMBULANCE
CAMPAIGN: Non-contracted and/or non-medically necessary air ambulance transports can expose our members to significantly greater out-of-pocket costs and are much costlier insurance plans. HCSC worked with Alacura, a PPO independently contracted provider, to coordinate medically-necessary, non-emergency air ambulance transportation for BCBSIL and BCBSTX members. I developed a communication campaign to inform publics and ultimately reduce exposing members to unnecessary medical expenses.
OUTCOME: The program helped reduce medical travel expenses and member cost-share by providing a PPO participating provider for scheduled, fixed-wing transportation.
DELIVERABLES:
Blue Review Provider Newsletter Article: BCBSTX Announces New PPO Contracted Air Transportation Provider for Members
Employee Newsletter: BCBSIL Creates Ways to Help Reduce Air Ambulance Costs for Members
AFFORDABILITY OF CARE
CAMPAIGN: Seven years after the enactment of the Affordable Care Act, Americans were still struggling to pay for health care, according to the Association of Health Insurance Plans. The increasing costs resulted in an incredible financial loss I created the “We Make Health Care More Affordable” campaign to help employees see themselves as change agents. My communication strategies focused on making employees aware of the collective part we (employees, customers, doctors, etc.) play in keeping health care costs manageable. on individual health plans. HCSC’s financial sustainability depended on how well we managed our expenses.
OUTCOME: The campaign broke down the complexity of health care finances into easily digestible narratives across multiple channels. Our educational efforts helped reduce administrative costs from 17.8 cents on every dollar in 2017 to 15.8 cents in 2018.
DELIVERABLES:
Educational elevator monitor slides on cost drivers: claims, unit cost and utilization management
Educational elevator monitor slide on the affordability of care report
RECOGNIZING VITAL EMPLOYEES DURING "THE YEAR OF THE NURSE"
CHALLENGE: Nurses are vital at Health Care Service Corporation. Only two months into the pandemic, Nurses Week in May 2020 would be the first time to recognize nurses while we were in quarantine. I provided communications support for the Health Care Management division, where most of the company’s nurses worked. My campaign focused on 2020 being the Year of the Nurse (YON), recognizing the 200th anniversary of the birth of Florence Nightingale, the mother of modern-day nursing. I framed our messaging to honor nurses who embody honesty, ethics and knowledge like Nightingale. I developed strategies including a call to action to thank a nurse with a limited-edition “caring” badge, spotlights in our employee newsletter, a weeklong intranet banner, an email to nurses from the chief clinical officer, and a company-wide email from the CEO. I also sparked two-way engagement on Yammer using trivia quizzes, highlighting outstanding nurses, and encouraging employees to share inspirational stories using #YON2020.
OUTCOMES: The 2,000 nurses and their leaders were resoundingly pleased with the recognition, which had the following results: Employees bestowed 2,559 caring badges, the highest number of recognition badges given to a group of employees; emails exceeded a 75% open rate; intranet articles averaged 68%; and Yammer had five interactive threads. These rates underscore the campaign’s success in recognizing the value of nurses to HCSC and the health care needs of our customers. Although I am no longer with HCSC, they continue to use my established tactics
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